Pricing policies to handle patent loss or expiry
Published in International Journal of Medical Marketing
June 2003, Volume 3, Number 3, pp245-249
Abstract
Generics provide improved access to drugs for developed and developing world markets and offer payers and governments the opportunity to reduce the costs of their healthcare provision. Their main threat is the dramatic reduction in revenues for the original manufacturer. This paper looks at the matter from the point of view of pharmaceutical companies and outlines some of the ways in which pricing can be used to counter this threat and maximise revenues when patent protection is lost.
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“With their depth of market access experience across the EU, Adam Barak and his team at PPi Healthcare are well-positioned to provide timely, insightful guidance on pricing and reimbursement. ProMetic’s global strategic launch plans involving ultra-orphan therapies, have been greatly enhanced by our collaboration with PPi.”
Kristine Dorward, Director, Marketing & Business Development, ProMetic Life Sciences Inc.
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Ramona Schmid, Global Market Access, Pricing and Reimbursement Manager, HRA Pharma
“I have worked with PPi on several projects and I will work with them again. The first project was a European pricing study for an orphan product. Having already completed one study with a competitor, I found the PPi team to be particularly insightful, having taken the time to completely understand this complex project.”
Thomas W. MacAllister JD, PhD, Vice President of R&D and General Counsel, Remedy Pharmaceuticals
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Thomas W. MacAllister JD, PhD, Vice President of R&D and General Counsel, Remedy Pharmaceuticals