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Pharmaceutical pricing: Overview of the impact of genericisation

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Journal of Generic Medicines

Published in Journal of Generic Medicines
October 2003, Volume 1, Issue 1, pp21-30

Abstract
Patent expiry signals a fundamental shift in the way in which drugs are marketed and purchased. The entry of generic competitors requires a variety of different healthcare stakeholders to implement an alternative set of objectives and approaches in order to take advantage of the new opportunities which genericisation brings about. This paper concentrates on two perspectives, that of the original brand manufacturer and the payer. It examines through the use of international examples, how approaches to pricing change pre- and post-patent expiry in view of the altered objectives and regulatory framework. It is demonstrated that manufacturer and payer alike have a number of alternative pricing approaches which could be implemented, each having a different set of aims and consequences.

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Publications

  • Adam Barak’s response to Sarah Bosely’s article printed in Guardian, 12th April 2018
  • Maximizing Rapid (!) Patient Access for Funded Usage of Innovative Orphan and Rare Disease Technologies
  • New UK PPRS Arrangements, 2014
  • Pricing policy in Europe: of cars, football, and prescription drugs
  • Orphan drugs: pricing, reimbursement and patient access
  • Paying the price
  • Caution: thresholds can sometimes be difficult to cross
  • UK PPRS Overhaul
  • Pharmaceutical pricing: Overview of the impact of genericisation
  • Pricing policies to handle patent loss or expiry

TESTIMONIALS

“With their depth of market access experience across the EU, Adam Barak and his team at PPi Healthcare are well-positioned to provide timely, insightful guidance on pricing and reimbursement. ProMetic’s global strategic launch plans involving ultra-orphan therapies, have been greatly enhanced by our collaboration with PPi.”

Kristine Dorward, Director, Marketing & Business Development, ProMetic Life Sciences Inc.

“I want to let you know that the feedback from my colleagues after your presentation was that they are impressed by the amount of information that you have gathered within the research within such a short period.”

Ramona Schmid, Global Market Access, Pricing and Reimbursement Manager, HRA Pharma

“I have worked with PPi on several projects and I will work with them again. The first project was a European pricing study for an orphan product. Having already completed one study with a competitor, I found the PPi team to be particularly insightful, having taken the time to completely understand this complex project.”

Thomas W. MacAllister JD, PhD, Vice President of R&D and General Counsel, Remedy Pharmaceuticals

“Recently I completed an assessment to inform the collection of pharmacoeconomic data in a clinical study in the US and Europe. The team again were very insightful and we had unexpected value-added when we found a member of the PPi had been involved in the pricing and reimbursement activities relating to one of our comparables. Great team, great results!”

Thomas W. MacAllister JD, PhD, Vice President of R&D and General Counsel, Remedy Pharmaceuticals

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