Adam Barak

Adam Barak


Southampton, England

Region Covered



Adam is the founder and Managing Director of PPi Healthcare Consulting.

He is involved with global project management and integration.

Adam has 21 years of international pricing and reimbursement practice in healthcare for both industry and in consultancy, with extensive experience in establishing global pricing, reimbursement and access strategies for pharmaceuticals, biotechnologies, orphan technologies, medical devices, diagnostics and healthcare services.

He presents at and chairs international industry fora on healthcare pricing, funding and market access.

Adam is a chartered marketer and a member of the Chartered Institute of Marketing.



With their depth of market access experience across the EU, Adam Barak and his team at PPi Healthcare are well-positioned to provide timely, insightful guidance on pricing and reimbursement. ProMetic’s global strategic launch plans involving ultra-orphan therapies, have been greatly enhanced by our collaboration with PPi.

Kristine Dorward, Director, Marketing & Business Development, ProMetic Life Sciences Inc.

I want to let you know that the feedback from my colleagues after your presentation was that they are impressed by the amount of information that you have gathered within the research within such a short period.

Ramona Schmid, Global Market Access, Pricing and Reimbursement Manager, HRA Pharma

I have worked with PPi on several projects and I will work with them again. The first project was a European pricing study for an orphan product. Having already completed one study with a competitor, I found the PPi team to be particularly insightful, having taken the time to completely understand this complex project. Recently I completed an assessment to inform the collection of pharmacoeconomic data in a clinical study in the US and Europe. The team again were very insightful and we had unexpected value-added when we found a member of the PPi had been involved in the pricing and reimbursement activities relating to one of our comparables. Great team, great results!

Thomas W. MacAllister JD, PhD,Vice President of R&D and General Counsel, Remedy Pharmaceuticals